Having a form on your website that allows people to sign up to an email list is a great way to grow your email list and increase the potential for your messages to be shared beyond your list members. In this short post, we explain what a subscribe form is, how it can work for growing your list, and how to use Simplelists to create a form for your site.
What is a subscribe form?
A subscribe form (sign-up form, email opt-in form) is an embedded/hosted web form that you can put on your website, blog or social media pages so that people can enter their details into the form to sign up to your list/email group. Normally, the form is very straightforward and only has a few fields to get the information needed. Name and email address are most important.
Importantly, this is a way to collect email addresses with permission. The person completing the form is actively agreeing that you can send him or her emails sent to your list. This is good news in terms of abiding by rules related to spam, as well as hopefully resulting in more visits to your website and/or participation in group discussions via clicks from your emails.
Creating a form using Simplelists
First, you need to copy the code from Simplelists. Sign into Simplelists and navigate to ‘general settings’ and then the ‘subscriptions’ tab. Scroll down to ‘web subscriptions’, select the code and copy it. Next, you need to paste the code into your website. Open your website editor and paste the code where you want to the form to appear. This should be somewhere between the <body> and </body> tags. In this short video, you can see the code pasted into a div created for this purpose.
Styling your form
Finally, you can style your form by using CSS to change how your form looks. This means that you can make it match perfectly with the design of your website. You can also edit the HTML to adjust your form. For example, you could add a title above the form or remove some of the form options, to simplify it. You might like to remove the daily digest summary option, the unsubscribe option and/or the notes box. If you remove these three lines of code, you would be left with a form that allows users to leave just their name and email address.
It is a good idea to put your form in a visible place on your site where you receive the most visitors. Examples include: the top side bar of your website/blog, the top navigation bar, the footer, on your ‘About’ page, etc.
That’s all there is to adding a subscribe form to your website – simple.