New Feature – Take a Break

Some of our customers have requested a feature where members can take a break from receiving list emails rather than completely unsubscribe. We could see that this feature would be useful in a lot of situations…

For example, it’s fairly common for clubs or societies have an email list for their members – but membership of clubs and societies is rarely static – members come and go it’s not uncommon for some members sometimes leave a club and then rejoin at a later date. Rather than unsubscribe the member completely – it is possible to pause the delivery of their emails. If they rejoin at a later date you can resume the delivery of their emails in one click, rather than going through the subscription process again.

Human relationship with  computer communication timeout conceptWith this in mind we’ve listened to our customers and implemented a ‘take a break’ feature for list members. We’ve made it very easy to activate for both list managers and list members…

List Managers

Login to your Simplelists account, navigate to ‘list members’, select a member from the address book and tick the ‘pause delivery’ check-box. To restart delivery simply uncheck the box.

pause_deleivery1List Members

Visit http://archives.simplelists.com/ and if you aren’t logged in already enter your email address and you’ll be sent a confirmation email to your email address. Click on the link in the email which will take you to archives of your email lists. Simply select ‘pause delivery’ for the list that you want to take a break from. When you want to receive emails again you just click ‘resume delivery’ – simple!

pause_delivery2

Subscribe Forms – Everything You Need To Know

We’ve just completed a series of short videos on subscribe forms. These videos take you through everything that you need to know to place a subscribe or unsubscribe form on your website: adding a the form to your site, customising the form to suit your needs and styling the form to match your website perfectly…

Adding A Form To Your Website

This is very simple – just login to your simplelists account, navigate to ‘general settings’, select ‘subscriptions’ and you’ll see the code which you can copy and paste to your website.

The first short video takes you through this process step by step:

If you have a multiple list account you have a choice of different forms to use – the next video takes you through the options so that you can choose the most appropriate form for your specific needs:

Customising A Web Form

The simplelists web forms are written completely in standard HTML. This means that they are totally flexible and gives you the ability to customise the forms to suit your needs exactly. You can delete fields that aren’t needed, add new inputs and change the form from subscribe to unsubscribe – you can even write your own form entirely from scratch!

The third video shows you how to customise your form by editing the form itself:

Styling Your Form

Having a form that matches your website’s design is important when creating the image that you want. Because simplelists forms are standard HTML they can be styled using CSS which means that you have the ability to style your form any way you want. You have complete freedom to create beautiful as well as useful web forms. The final video of the series shows you how:

Which Account is Best For You?

You have a range of choices when deciding which account to use to manage your group email. In this post we’ll take you through your options but… before we start it’s worth noting that we offer free trials for both single and multiple list accounts so if you have a one-off email campaign or short-term project that requires group email management then why not use the free trial – it won’t cost you a thing!

Price and Value word made by letter pieces

‘Single List’ verses ‘Multiple List’ accounts

This choice will usually be dictated by the number of lists that you want to manage – if you manage several different email lists then you’ll need a multiple list account but if you manage one email list then a single list account is usually best. Simple stuff!

However, it’s worth noting that there are some extra features that are only available to multiple list accounts that could mean that you want to choose a multiple list account even if you only manage a single email list. One such feature is the ability to use your own domain to replace simplelists.com in your emails and for your landing pages – this enables you to brand the entire system as your own.

‘Pay As You Go’ verses ‘Unlimited Subscription’

If you are planning a one-off mailshot or have a short-term project that needs group email management then a Pay As You Go account is normally the best option.The exception is when you expect to send a huge amount of data through your account (for example, if your emails will contain large attachments). Under these circumstances, subscribing to an unlimited account for the duration of your project would be the most cost effective option.

If your email management needs are long-term or ongoing then an unlimited subscription is normally best. This is hassle free and enables you to send as much data as you want. However, if you use a small amount of data then a 10GB Pay As You Go data bundle should be more cost effective.

Pay As You Go Price Plans

All Pay As You Go price plans allow up to 20,000 list members – enough even for the biggest lists! You choose a plan based on the amount of data that you wish to send.

For short term projects or email campaigns of less than a month the 1GB and 3GB bundles are a good option – you can send approximately 48,000 plain text emails with a 1GB bundle and 144,000 with a 3GB bundle!

For long-term projects or email campaigns that last up to a year the 10GB bundle offers great value – at only $64 (£40 or €52) for the bundle that lasts an entire year this works out at just $5.33 (£3.33 or €4.33) for each month. This bundle enables you to send approximately 40,000 plain text emails per month, every month for a year!

For very large projects and campaigns the 30GB bundles offer enough data for some serious emailing with large lists.

To make things really simple we have a PAYG yearly data calculator which enables you to estimate the data required for your list – you can see it on our products page.

Unlimited Price Plans

Unlimited price plans are ongoing – you pay a monthly or yearly subscription and receive an unlimited data allowance. The subscription fee depends on the number of list members that you have – there are options for 1000, 5000, 10000 and 20000 members. The yearly subscriptions offer the best value and start at as little as $10 (£6 or €8) per month.

Why Simplelists Is Better Than Facebook for Private Groups

If you’re setting up a discussion group these days you have a lot of options to choose from. You could use a social media platform, such as a Facebook ‘closed’ group, to host your discussion or you could choose to use a group email service like Simplelists.

If your organisation or business values the privacy of your group discussions we believe that group email is the preferable option. In fact, it doesn’t just come down to privacy – the actual ownership of your content is at stake…

Private or Public Concept

We looked into privacy and content ownership on Facebook and Google+. We considered including Twitter too but decided against it because it doesn’t really provide the equivalent of ‘closed groups’ or ‘circles’, instead being an unashamedly public platform. We have to admit to being slightly shocked by what we found.

From Facebook’s terms:

For content that is covered by intellectual property rights… you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide licence to use any IP content that you post on or in connection with Facebook (IP Licence).

It was noted that we couldn’t find exceptions to these terms for ‘closed’ or ‘secret’ groups – it seems that this applies to these groups too.

We did come across the following terms specifically related to privacy options:

Although we allow you to set privacy options that limit access to your information… We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on Facebook will not become publicly available.

Google’s terms of service were much the same:

When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works… communicate, publish, publicly perform, publicly display and distribute such content.

So basically it seems that any content that is put on Facebook or Google+ can be used by Facebook or Google as they wish.

Now compare these to the relevant part of the Simplelists privacy policy:

All data, including emails, list content, subscriber lists and any list information, is the express property of the account owner and/or the author of a particular message.

At Simplelists we love social media – it’s a great place to connect with people and share things that you want everyone to see. This blog post will be shared on Facebook and Google+ shortly after it is published.

However, we believe that there is a time and a place for private discussion, where the author maintains full ownership rights to the content that they produce. You can sign up for a free trial with Simplelists here.

Spam management and delivery rates

It’s becoming more common for people to report emails as spam, even if they signed up to a list in the first place. If enough emails are reported as spam, delivery rates can be reduced and in the worst case scenario email addresses can be blacklisted and emails won’t get through at all.

Management of email addresses that have marked an email as spam is critical in keeping delivery rates high and preventing email lists from being blacklisted. You’ll be happy to know that Simplelists fully manages spam reporting for you, ensuring that your emails continue to get through.

spam email

What happens when someone hits ‘report spam’?

When a list member marks an email as spam their email provider creates a ‘feedback loop’, which automatically notifies Simplelists. We receive reports from email providers such as Gmail, Yahoo mail, Hotmail and a number of Internet Service Providers.

We use this information to automatically remove the email addresses of people who reported emails as spam from your list(s). This prevents them from receiving further emails from the list and from repeatedly marking emails as spam.

By taking this action Simplelists keeps your ‘marked as spam’ rate low and helps ensure that the delivery rate of your emails is as high as possible. It also helps to keep your list up to date with those people who really want to receive your message.

Emails accidentally marked as spam?

Occasionally people can accidentally mark emails as spam – if this is the case they can always subscribe to your list again in order to receive emails.

Ideally you want accidental marking as spam to be kept to a minimum – here are a few tips on how to achieve this:

Keep your branding consistent. If you have set up a list and people have subscribed to it, try to remove anything that could cause confusion, such as: changing the name of the list; using a different name from your company or organisation name; adding members to a new list with a different name; using an acronym rather than the full company name. Ideally, your branding should be recognisable every time so that your members can look at your email and immediately remember why they subscribed.

Ensure subscribers are clear about what they signed up for in the first place. If they’re not getting what they thought they opted-in to, or there is a long delay between subscribing to the list and receiving the first email, they may have lost interest or even forgotten that they originally subscribed.

For a more in-depth look into using subject lines that will help prevent emails being marked as spam please see this post.

It can be worth noting that marking as spam can be an invaluable source of information about your members’ behaviours and preferences. If a particular list is producing a lot of complaints, it is worth investigating further.

Using a Subdomain for List Emails

We’ve recently produced some videos with instructions on how to use your own domain with your email lists. The main advantage to using your own domain is that you can brand the entire Simplelists system as your own.

Mailing List Puzzle Showing Email Marketing Lists Online

You can include your logo, branded landing pages and use your domain as the list email address – you’ll completely replace all the Simplelists branding. This will create a professional image and strengthen your brand.

Domain or Subdomain?

An important point to note when setting things up is that you can only use a domain for email with one host. If you don’t already use your domain for emails then you can go ahead and use it for your Simplelists email without a problem.

However, if you already use your domain for emails with your web host (e.g. for personal or business emails) then you can’t use it for Simplelists at the same time. You could use another domain with Simplelists but this wouldn’t be good for branding – strong branding relies on consistency so using different domains will weaken it.

A good solution in this case is to set up a subdomain with your web host and use that as your Simplelists emails. For example…

Your domain is owndomain.com and you already use it for business emails like yourname@owndomain.com, info@owndomain.com

To brand your Simplelists system and also keep your business emails running set up a subdomain with your web host such as lists.owndomain.com, chat.owndomain.com or discussions.owndomain.com. You can usually set up several different subdomains with your web host at no extra cost.

Then use the subdomain for your Simplelists emails – remember that you can have as many lists as you like: managers@lists.owndomain.com, employees@lists.owndomain.com and customers@lists.owndomain.com are some examples.

For full instructions on using your own domain with Simplelists see these two short videos.