Setting up multiple lists with Simplelists

Sometimes, you need more than one email list. You may need separate lists for different businesses, groups or organisations, or different lists for groups within your organisation. For example, one list for employees and another for managers, or individual lists for different topics, such as one list for marketing and another for discussion. In this short post, we tell you how to set up multiple lists using Simplelists (or watch a short video if you prefer).

Multiple email lists

Getting started

It is very straightforward to set up multiple lists. Simply go to simplelists.com, navigate to Products, select the blue ‘Sign up free for a multiple list’ arrow and fill in your details. You’ll have the option to choose a subdomain for your list (if you own your own domain, you’ll be able to add this later). There is a free, one-month trial for multiple lists so that you can try before you buy.

Managing the lists

To manage your multiple lists, simply log in using your simplelists username and password and select your multiple lists account from the ‘Account’ drop-down menu on the top right of the screen. On the next screen, verifying your account enables you to add members to your lists without needing them to confirm their email address (although you can still use the confirmation functionality to check that emails are valid). Simply enter the details of your organisation, what your list is used for, and how you obtained the emails (you can read another post about the rules around how people can opt-in to receiving your emails). Once you have done this, you can create a list by navigating to ‘manage lists’ in the left-hand menu, type in the name of the list, and click ‘Create’. This is where you could create a number of lists for your different groups (e.g. managers, employees and customers).

Adding members to your lists

Once you have created the lists, you can add some members. Select the address book from the left-hand navigation and choose to add members individually, in bulk, or by uploading a .csv file. If you choose to add them individually, you can enter their details and their email address and then select which list they will belong to. You can also add notes about the members if you wish. 

To view the members of your list, select ‘list members’ from the left-hand menu. The email address for your list can be seen at the top of this page. It is possible to use your own domain name for this email address and we will show you how to do this in an upcoming blog post, or you can view a short video that explains what to do).

How to build an email list

If you are using Simplelists for marketing, you will understand the importance of having a healthy email list to ensure that you can contact a range of clients and drive success in your business. If you are just starting a business, building a list of contacts or ‘members’ can be a challenge, especially at a time when your customers are receiving other marketing messages in their inbox and becoming more sensitive to spam. Despite these challenges, there are some simple and effective ways to develop a relevant list of members who will want to receive your emails.

Build an email list

Make it easy for people to sign up to your list

There are several ways that you can encourage people to sign up (‘opt-in’) to receiving your emails. You could put a form on your website – make sure it looks ‘clean’ and matches the rest of the site, place it near the top of the page, and add a short piece of text to explain ‘what’s in it for them’ if they sign up. You can read one of earlier posts that explains how to create a subscribe form for your site, using Simplelists. Try not to ask for too much information at this stage – an email address is really all you need, although asking for a first name will also allow you to personalise your emails when you contact them.

Other places you could consider placing a subscribe form are: after blog posts, in your site’s footer, on your ‘About’ page, or in a popup box (although browsers tend to discourage pop-ups these days as people can find them irritating). You can also use social media to encourage people to sign up and/or visit your website. If you are a keen blogger, writing guest blogs accompanied with a sign-up form can also work well.

Sign up at the point of sale or when completing other forms

If your website/product requires people to set up an account or fill in a form on your website, you could also incorporate email list sign-up into this process. Make sure that the reason/incentive for registering is clear though, and relevant to your target audience. You could make it as simple as including a check box that reads ‘Subscribe to our mailing list?’ that they can check when registering.

Word of mouth/events

It can be effective to offer those people who have been on your list for a while a small incentive or discount that may encourage them to tell others about your site/product. Make sure you ask for the friend’s email address and first name (again, to allow personalisation).

Let them know what to expect

It is good practice to make sure that your customers know exactly what to expect when they subscribe to your list. You should let them know what to expect with regards email frequency and content, and reassure them that they can unsubscribe at any time. It is a good idea to familiarise yourself with the law surrounding email marketing so that you don’t break any of the rules.