Why email is still alive and kicking

Email marketing campaigns are used by the majority of companies to advertise their products, share their news, or invite their subscribers to take part in activities/events. A campaign is a ‘call to action’ with varying objectives and, recently, there have been several questions raised about the effectiveness of email as a method for engaging and motivating your contacts.

In this post, we look at why, despite the rise of social media, email marketing remains an important and effective marketing tool.

Blue keyboard key Contact us, web business background

People tend to prefer email

More than 200 million emails are sent every minute. It is perhaps no surprise that email is still a very heavily used means of communication for consumers and organisations alike. It allows you to open your mail at your leisure, rather than receiving a phone call or text, and direct mailings can often be thrown straight in the bin if not immediately relevant. A 2015 study carried out in the US found that 72% of American adults say that they prefer companies to communicate with them by email, rather than by other means. A high percentage (91%) of respondents also said that they like to receive promotional emails from organisations that they already do business with.

It has advantages over social media

Email marketing allows you to send relevant and insightful content to a group of people who have knowingly and willingly subscribed to your list. Over-enthusiastic marketing using social media can lead to you losing followers, especially if you bombard them with too many posts/adverts. With social media, you are relying on your followers to see your posts, yet if they only access their accounts at certain times of the day, you may get missed in their already-busy feed. It is also hard to target your marketing on social media when all your followers see all your posts. An email can be opened when it suits the recipient. In addition, most users of the internet are also email account holders, whereas only 70% have a social media account.

It is an easy way to reach mobile customers

Email marketing remains an easy way for organisations to reach their list members on mobile devices, without having to invest in new technology and/or software. A 2014 study carried out by shop.org found that just under 50% of retail email messages were opened by customers on their smartphones, and about 20% on tablet devices.

You can target your list to get better results

Simply building a list of email contacts can be a waste of time. Instead, it is worth investing your efforts in segmenting and targeting your list so that you have engaged readers who want to open your email and read what you have written. For example, you do not want to send information about the latest sale in women’s clothing to your male subscribers. If you don’t target your emails well, you are likely to see high ‘unsubscribe’ rates.


Uses for Simplelists – Part 2: Email Marketing

In Part 1 we looked at one of the most popular uses for Simplelists, the listserve. In this post we’ll consider another use that is also widely used – email marketing.



There are many forms of marketing: SEO (search engine optimistion), social media marketing (e.g. Facebook, Twitter, Google+), a good website, advertising, email marketing and more. If you are serious about your business you should be using as many of these as possible. Each has their strengths and weaknesses but it is worth remembering that it isn’t an either/or choice – ideally you’ll use almost all methods.

But we’re focusing on email marketing here – why use email marketing?

It’s direct – when you send an email it goes directly to the person’s inbox. This means that you have the opportunity to gain the full attention of the customer.

It’s targeted - you decide exactly who you will send the emails to and you can tailor those emails specifically for the people who receive them. You can send different emails to different groups of customers.

To convert visitors to customers – when people browse websites online, most don’t buy immediately from the first website they see. Most people visit multiple websites and often research the area further, gathering information from several websites and returning to buy when they are ready – maybe after several days or weeks.

But which shop will the customer return to in order to make the purchase? Often it is simply the shop that they remember. Email marketing can really help here – if people receive a timely email they’ll remember you before the competition.

To encourage repeat business – customers that have bought from you before are more likely to return. You can use email marketing to contact them directly about new offers, products or services and turn a one time customer into a regular buyer.


Simplelists makes for great email marketing, here’s why:

It’s simple – you don’t need to be a tech expert to use simplelists. Just write an email and send it to your whole list!

It’s quick – let’s face it, you have a million and one things to do when you are running a business. If it takes up a lot of time to do your marketing jobs, they’ll probably end up forgotten. With Simplelists you can send out an email to all your customers in just a couple of minutes… and that means more time for everything else.

Emails get through – there is nothing worse than your marketing emails not getting through to your customers. Simplelists have better deliverability than email clients and free providers.

Your emails are free from advertising – most free group email providers place adverts on your emails so that they can advertise to your customers. This looks cheap and can be detrimental to your business. Emails that you send via Simplelists are free from adverts.

You can send HTML emails – with Simplelists you have the option to design emails using HTML. You aren’t constrained to templates so your emails can look exactly how you like. Of course you don’t have to use HTML – you can send simple text emails too.