How to insert a member’s name into emails

When you send emails to your list using Simplelists it is possible to insert members’ names into the emails. This personalises the message and allows recipients to see their name in the short email preview they may see in their inbox. This short post explains how to use this feature.

Insert names into emails

Activate the feature

First of all, activate this feature for your Simplelists account by sending an email to support@simplelists.com to request the ‘activate the insert names feature’.

Enter the correct text when composing your message

When you write your message to your list, insert $FIRSTNAME in your email in the exact place(s) you would like the member’s first name to appear. If you want their surname to appear as well, write $SURNAME where you want this to be.

If you do this, each member of your list will received a personalised email which includes their name.

An example

Dear $FIRSTNAME,

Thank you for joining our group. You will received monthly updates and…etc. 

If you don’t know their name

If a member’s first and/or last name is not included in your address book, you can request your preferred default name to be used instead. When you contact us to activate the ‘insert name’ feature, let us know your preference for a default option. For example, you could choose ‘Member’, ‘Customer’ or ‘Group Member’.

If you do this, in a case where you didn’t know the first name, the above example would read:

Dear Member,

Thank you for joining our group. You will received monthly updates and…etc. 

When should you use this feature?

Personalising emails is recognised as increasingly important for email marketing. For example, many mail clients show the first 10-20 words of a message in the inbox before the email is opened. At a glance, readers can therefore see immediately whether an email addresses them by name or not. If their name isn’t there, they may be more tempted to delete the message as they would deem it unimportant or irrelevant.

For this reason, we recommend that you use the ‘insert name’ feature in all your email marketing messages. Even if you are not using your emails for marketing purposes, inserting members’ names will help people to engage more with your list and feel a sense of involvement in the group.